Market Research papers, exam by exam
Worked out from 28 Market Research papers of the IIT Madras BS degree, 2023–2026 — Quiz 1, Quiz 2 and End Term — and their 736 questions: how long each exam is, how many marks it carries, which kinds of question it asks and how often a wrong answer costs marks. Every paper is on Market Research PYQs, with its answer key and as a timed mock test.
| Feature | Market Research papers at a glance |
|---|---|
| Papers | 28 |
| Questions | 736 |
| Exams | 3 |
| Years | 2023–2026 |
| Negative marking | None in these papers |
A typical Market Research paper, by exam
| Exam | Papers | Questions | Marks | Time | Question types |
|---|---|---|---|---|---|
| Market Research Quiz 1 | 9 | 40 | 50 | 120 min | 97% MCQ, 3% numerical |
| Market Research Quiz 2 | 7 | 24 | 50 | 120 min | 82% MCQ, 9% numerical, 9% MSQ |
| Market Research End Term | 12 | 20 | 50 | 180 min | 90% MCQ, 7% numerical, 2% MSQ |
The middle value of each exam’s papers; a sitting can differ by a question or two.
Question types in Market Research
| Question type | Questions | Share |
|---|---|---|
| Single choice (MCQ) | 674 | 92% |
| Multiple choice (MSQ) | 20 | 3% |
| Numerical answer | 42 | 6% |
Most Market Research questions carry 1, 2 or 4 marks. None carries negative marks in its paper.
What each Market Research exam covers
| Exam | What it covers |
|---|---|
| Quiz 1 | Quiz 1 is held at the end of week 4 of the term and covers the content of weeks 1–4. |
| Quiz 2 | Quiz 2 is held at the end of week 8 and covers the content of weeks 1–8, with the weight on weeks 5–8. |
| End Term | The End Term exam covers the whole course, all twelve weeks, in 1.5 hours per course. |
How to practise Market Research
- Start with the newest papers of the exam you are sitting: every Market Research paper, by exam and year.
- Open a paper in learning mode to see each answer and its explanation as you go.
- A few days before the exam, take one as a timed mock test: it is marked the moment you submit, with the paper’s own marks and negative marks.
- Check your answers against the answer keys, then review the questions you got wrong.
Latest Market Research papers
Frequently asked questions
How many questions are in the IITM BS Market Research Quiz 1?
A typical Market Research Quiz 1 has 40 questions for 50 marks in 120 minutes, going by its 9 papers here. See every Market Research Quiz 1 paper.
How many questions are in the IITM BS Market Research Quiz 2?
A typical Market Research Quiz 2 has 24 questions for 50 marks in 120 minutes, going by its 7 papers here. See every Market Research Quiz 2 paper.
How many questions are in the IITM BS Market Research End Term?
A typical Market Research End Term has 20 questions for 50 marks in 180 minutes, going by its 12 papers here. See every Market Research End Term paper.
Is there negative marking in IITM BS Market Research?
None of the 736 Market Research questions here carries negative marks in its paper, so an unanswered question and a wrong one both score zero.
What types of questions come in IITM BS Market Research?
Across every Market Research paper here: 92% MCQ, 6% numerical, 3% MSQ. Most questions carry 1, 2 or 4 marks.