A company that plans to get into pet grooming products wants to understand the emotional bond between the pet parent and the pet. What kind of study is required for this?
Qualitative research
Online quantitative research
In-person quantitative research
Demand estimation study
A company that plans to get into pet grooming products wants to understand the grooming habits such as the proportion of pet parents who take the pet to a professional grooming salon, the proportion that does the grooming at home, the shampoo brand used etc. What kind of study is required for this?
Qualitative research
Quantitative research
Product test
Laddering technique
Fill in the blanks here. In a ________, the respondents give the feedback about the product sample without knowing which brand it is
Laddering exercise
Blind product test
Sentence completion exercise
TAT exercise
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The IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term, set QDB3: 18 questions for 50 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Market Research End Term 31 Aug 2025 Set QDB3 at a glance |
|---|---|
| Term | May 2025 term |
| Subject | Market Research |
| Course code | BSMS3002 |
| Questions | 18 |
| Marks | 50 |
| Duration | 180 min |
| MCQ | 17 |
| MSQ | 1 |
| Official paper | IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025 |
| Negative marking | No negative marking. |
| Updated |
