A company that plans to get into making e2W has some technology that allows a new set of benefits such as improved suspension, fast charging, carry spare battery etc. The company wants to test whether these will resonate with the consumers. What kind of study is required for this?
Ad pretest
Concept test
Chanel satisfaction study
T test
A company that plans to launch a new brand of snack bars wants to understand the consumer habits such as frequency of consuming snack bars, occasions when they are consumed, brand used, and attitude towards the brands etc. What kind of study is required for this?
Usage and Attitude study
Qualitative research
Product test
Laddering technique
Fill in the blanks here. In a (/n) ……, the respondents are not asked to indicate their names to protect their confidentiality and ensure that they face no repercussions or punishment from the company
Employee satisfaction study
Product test
Qualitative research
Ad pretest
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The IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term, set 1: 16 questions for 50 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Market Research End Term 13 Sept 2026 Set 1 at a glance |
|---|---|
| Term | May 2026 term |
| Subject | Market Research |
| Course code | BSMS3002 |
| Questions | 16 |
| Marks | 50 |
| Duration | 180 min |
| MCQ | 15 |
| MSQ | 1 |
| Official paper | Market Research 13 Sep 26 (Session 2) |
| Negative marking | No negative marking. |
| Updated |
