Select the right option in the given subquestions.
A company that plans to get into pet grooming products wants to understand the emotional bond between pet parent(s) and their pet. What kind of study is required for this?
Qualitative research
Online quantitative research
In-person quantitative research
Demand estimation study
Select the right option in the given subquestions.
A company that plans to get into branded rice wants to understand the rice buying habits such as the proportion of consumers who buy from a supermarket and proportion who buy from kirana (local convenience store) shop, proportion who buys branded rice etc. What kind of study is required for this?
Qualitative research
Quantitative research
Product test
Laddering technique
Select the right option in the given subquestions.
Fill in the blank here. In a ________, the respondents give the feedback about the brand by building a story around a picture or an image
Laddering exercise
Blind product test
Sentence completion exercise
TAT exercise
Sign in with Google — it is free — to see every question with its answer and explanation, practise it in learning mode, or take it as a timed mock test.
The IIT Madras BS Market Research (Market Research) End Term paper sat on 10 May 2026, in the January 2026 term: 18 questions for 50 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Market Research End Term 10 May 2026 at a glance |
|---|---|
| Term | January 2026 term |
| Subject | Market Research |
| Course code | BSMS3002 |
| Questions | 18 |
| Marks | 50 |
| Duration | 180 min |
| MCQ | 13 |
| MSQ | 1 |
| Numerical | 4 |
| Official paper | Market Research 10 May 26 |
| Negative marking | No negative marking. |
| Updated |
