A company that plans to get into herbal based haircare products wants to understand the emotional bond between a young lady and her hair care routine. What kind of study is required for this?
Online quantitative research
In-person quantitative research
Qualitative research
Demand estimation study
A company that plans to get into e-com for building materials wants to understand the buying habits such as the percentage of customers who buy premium brands and the percentage who buy mid-priced brands etc. What kind of study is required for this?
Quantitative research
Qualitative research
Product test
Laddering technique
Fill in the blanks here. In a ……, the respondents give the feedback about the product sample without knowing which brand it is
Laddering exercise
Sentence completion exercise
TAT exercise
Blind product test
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The IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term, set S2: 16 questions for 50 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Market Research End Term 13 Sept 2026 Set S2 at a glance |
|---|---|
| Term | May 2026 term |
| Subject | Market Research |
| Course code | BSMS3002 |
| Questions | 16 |
| Marks | 50 |
| Duration | 180 min |
| MCQ | 15 |
| MSQ | 1 |
| Official paper | Market Research 13 Sep 26 (Session 2) |
| Negative marking | No negative marking. |
| Updated |
