Market Research Quiz 1: 15 March 2026 (January 2026 term)

27 more questions in this paper

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1. Q4A survey has been done with a sample size of 200 respondents on their opinion about the w…2 marks
2. Q5A survey has been done with a sample size of 200 respondents on their opinion about Lux s…2 marks
3. Q6A company plans to do a house-to-house field survey to find the brand share of their soap…4 marks
4. Q7A hotel wants to do a customer satisfaction study over phone with guests who have checked…4 marks
5. Q8An FMCG firm supplies soaps to hotels. The firm wants to conduct a small sample study to …4 marks
6. Q9A baby products company plans to test out a new toothpaste concept meant for teenagers wh…4 marks
7. Q10A restaurant wants to find out how satisfied its customers are and if they will come back…4 marks
8. Q11A typical Group discussion has between 7 and 9 respondents1 mark
9. Q12A dyad is a discussion format with two respondents1 mark
10. Q13The sample size required for a study is larger when the heterogeneity in the population i…1 mark
11. Q14Close ended questions are easier to analyze than open-ended questions1 mark
12. Q15The flow of questions does not matter when writing a questionnaire1 mark
13. Q16Local language translations are important for a questionnaire to work well1 mark
14. Q17Laddering works better when used in depth interviews than in group discussions1 mark
15. Q18Generally, though not always, the sample size for B2B studies is smaller than for consume…1 mark
16. Q19Projective techniques are a powerful way to understand the underlying motivations for con…1 mark
17. Q20Brand grouping exercise in quali research can help to understand the dimensions that cons…1 mark
18. Q21Qualitative research generally uses non-probability sampling1 mark
19. Q22Market sizing should be done only by quali research1 mark
20. Q23Quanti research is the preferred choice when we need to estimate the % age who are aware …1 mark
21. Q24Probability sampling techniques are preferable to non-probability sampling for quantitati…1 mark
22. Q25In general, a good understanding of brand management concepts is useful for a market rese…1 mark
23. Q26Please see the scales below and indicate which kind of scale each is in the given subques…1 mark
24. Q27Please see the scales below and indicate which kind of scale each is in the given subques…1 mark
25. Q28Please see the scales below and indicate which kind of scale each is in the given subques…1 mark
26. Q29Please see the scales below and indicate which kind of scale each is in the given subques…1 mark
27. Q30Please see the scales below and indicate which kind of scale each is in the given subques…1 mark