A company that plans to get into making bicycles has some technology that allows a new set of benefits such as improved suspension, “leg rest” mode etc. The company wants to test whether these will resonate with the consumers. What kind of study is required for this?
Concept test
Ad pretest
Chanel satisfaction study
T test
A company that plans to launch a new brand of biscuits wants to understand the consumer habits such as frequency of consuming biscuits, occasions when biscuits are consumed, brand used etc. What kind of study is required for this?
Qualitative research
Usage and Attitude study
Product test
Laddering technique
Fill in the blanks here. In a (/n) ____________, the respondents are not asked to indicate their names to protect their confidentiality and ensure that they face no repercussions
Product test
Employee satisfaction study
Qualitative research
Ad pretest
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The IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term, set QIA1: 18 questions for 50 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Market Research End Term 31 Aug 2025 Set QIA1 at a glance |
|---|---|
| Term | May 2025 term |
| Subject | Market Research |
| Course code | BSMS3002 |
| Questions | 18 |
| Marks | 50 |
| Duration | 180 min |
| MCQ | 17 |
| MSQ | 1 |
| Official paper | IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025 |
| Negative marking | No negative marking. |
| Updated |
