For the following situation, what sampling method is optimal? A company plans to do a house-to-house field survey to find usage level of branded basmati rice. The required sample size is 600, spread across upper middle class households
Multistage cluster sampling
Stratified sampling
Quota sampling
Systematic sampling
Convenience sampling
For the following situation, what sampling method is optimal? An insurance firm wants to conduct a small sample study to understand the attitude of families towards health insurance as a product. The required sample size is 20, and the nature of probing will be in-depth.
Multistage cluster sampling
Stratified sampling
Quota sampling
Systematic sampling
Convenience sampling
For the following situation, what sampling method is optimal? A hospital chain wants to find out how satisfied the discharged patients are and if they will recommend the hospital to others. The hospital wants a sample size of 300 discharged patients selected in such a way as to ensure proportionate representation to those who underwent surgery, were in the ICU, etc.
Multistage cluster sampling
Stratified sampling
Quota sampling
Systematic sampling
Convenience sampling
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The IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 19 Jul 2026, in the May 2026 term: 40 questions for 50 marks in 120 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Market Research Quiz 1 19 Jul 2026 at a glance |
|---|---|
| Term | May 2026 term |
| Subject | Market Research |
| Course code | BSMS3002 |
| Questions | 40 |
| Marks | 50 |
| Duration | 120 min |
| MCQ | 40 |
| Official paper | Market Research 16 Jul 26 |
| Negative marking | No negative marking. |
| Updated |
