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Market Research End Term: 22 December 2024, Set QDB3 (September 2024 term)

Question 1

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

CWE

  1. A

    A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

  2. B

    The person who contributes the maximum money towards running the household

  3. C

    A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters

  4. D

    Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

  5. E

    A method of sampling in which every nth element in the population is selected in the sample

Question 2

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

Urban area in India

  1. A

    A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

  2. B

    The person who contributes the maximum money towards running the household

  3. C

    A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters

  4. D

    Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

  5. E

    A method of sampling in which every nth element in the population is selected in the sample

Question 3

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

SEC

  1. A

    A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

  2. B

    The person who contributes the maximum money towards running the household

  3. C

    A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters

  4. D

    Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

  5. E

    A method of sampling in which every nth element in the population is selected in the sample

17 more questions in this paper

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More on the Market Research End Term 22 Dec 2024 Set QDB3 paper

The IIT Madras BS Market Research (Market Research) End Term paper sat on 22 Dec 2024, in the September 2024 term, set QDB3: 20 questions for 50 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.

FeatureMarket Research End Term 22 Dec 2024 Set QDB3 at a glance
TermSeptember 2024 term
SubjectMarket Research
Course codeBSMS3002
Questions20
Marks50
Duration180 min
MCQ20
Official paperIIT M DEGREE AN EXAM QDB3 22 Dec 2024
Negative markingNo negative marking.
Updated

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