Market Research, End Term

September 2024 term, 22 Dec 2024, Set QDB3

Learning mode

Question 1

+2−0Single correct

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

CWE

A.
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power
B.
The person who contributes the maximum money towards running the household
C.
A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters
D.
Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
E.
A method of sampling in which every nth element in the population is selected in the sample

+2−0Single correct

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

CWE

A.
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power
B.
The person who contributes the maximum money towards running the household
C.
A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters
D.
Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
E.
A method of sampling in which every nth element in the population is selected in the sample

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