See the list of terms and definitions / explanation below and match them correctly in the given subquestions. Figure from the passage in the original paper Consideration set

(A) The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase

(B) The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it

(C) The range where the performance is below optimal but not low enough for the customers to get very unhappy

(D) The percentage of consumers who use a brand as their main brand

(E) The set of brands that the consumer will consider buying or will be open to switching between

Market Research End Term: 22 December 2024, Set QDB1 (September 2024 term)

Question 1

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

Lapsing ratio

A
The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase
B
The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it
C
The range where the performance is below optimal but not low enough for the customers to get very unhappy
D
The percentage of consumers who use a brand as their main brand
E
The set of brands that the consumer will consider buying or will be open to switching between

Question 2

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

MOUB %

A
The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase
B
The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it
C
The range where the performance is below optimal but not low enough for the customers to get very unhappy
D
The percentage of consumers who use a brand as their main brand
E
The set of brands that the consumer will consider buying or will be open to switching between

Question 3

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

Consideration set

A
The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase
B
The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it
C
The range where the performance is below optimal but not low enough for the customers to get very unhappy
D
The percentage of consumers who use a brand as their main brand
E
The set of brands that the consumer will consider buying or will be open to switching between

17 more questions in this paper

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More on the Market Research End Term 22 Dec 2024 Set QDB1 paper

The IIT Madras BS Market Research (Market Research) End Term paper sat on 22 Dec 2024, in the September 2024 term, set QDB1: 20 questions for 50 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.

Feature	Market Research End Term 22 Dec 2024 Set QDB1 at a glance
Term	September 2024 term
Subject	Market Research
Course code	BSMS3002
Questions	20
Marks	50
Duration	180 min
MCQ	20
Official paper	IIT M DEGREE AN EXAM QDB3 22 Dec 2024
Negative marking	No negative marking.
Updated	29 Sept 2026

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Market Research End Term: 22 December 2024, Set QDB1 (September 2024 term)

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17 more questions in this paper

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