See the list of terms and definitions / explanation below and match them correctly Figure from the passage in the original paper Based on the above data, answer the given subquestions. Unaided Awareness

(A) Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

(B) The % of consumers who mention the brand without being shown a list of brand names

(C) The person within the household who contributes the maximum money towards the household expenses

(D) A measure of how likely customers are to promote the brand or service that they are using

(E) A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

See the list of terms and definitions / explanation below and match them correctly Figure from the passage in the original paper Based on the above data, answer the given subquestions. NPS

(A) Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

(B) The % of consumers who mention the brand without being shown a list of brand names

(C) The person within the household who contributes the maximum money towards the household expenses

(D) A measure of how likely customers are to promote the brand or service that they are using

(E) A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

See the list of terms and definitions / explanation below and match them correctly Figure from the passage in the original paper Based on the above data, answer the given subquestions. Socio-Economic Class

(A) Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

(B) The % of consumers who mention the brand without being shown a list of brand names

(C) The person within the household who contributes the maximum money towards the household expenses

(D) A measure of how likely customers are to promote the brand or service that they are using

(E) A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Market Research End Term: 28 April 2024, Set QDB1 (January 2024 term)

Question 1

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly

Based on the above data, answer the given subquestions.

Unaided Awareness

A
Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
B
The % of consumers who mention the brand without being shown a list of brand names
C
The person within the household who contributes the maximum money towards the household expenses
D
A measure of how likely customers are to promote the brand or service that they are using
E
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Question 2

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly

Based on the above data, answer the given subquestions.

NPS

A
Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
B
The % of consumers who mention the brand without being shown a list of brand names
C
The person within the household who contributes the maximum money towards the household expenses
D
A measure of how likely customers are to promote the brand or service that they are using
E
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Question 3

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly

Based on the above data, answer the given subquestions.

Socio-Economic Class

A
Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
B
The % of consumers who mention the brand without being shown a list of brand names
C
The person within the household who contributes the maximum money towards the household expenses
D
A measure of how likely customers are to promote the brand or service that they are using
E
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

17 more questions in this paper

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More on the Market Research End Term 28 Apr 2024 Set QDB1 paper

The IIT Madras BS Market Research (Market Research) End Term paper sat on 28 Apr 2024, in the January 2024 term, set QDB1: 20 questions for 50 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.

Feature	Market Research End Term 28 Apr 2024 Set QDB1 at a glance
Term	January 2024 term
Subject	Market Research
Course code	BSMS3002
Questions	20
Marks	50
Duration	180 min
MCQ	20
Official paper	IIT M DEGREE AN EXAM QDB3 28 Apr 2024
Negative marking	No negative marking.
Updated	29 Sept 2026

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Market Research End Term: 28 April 2024, Set QDB1 (January 2024 term)

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17 more questions in this paper

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