For the following situations, what sampling method is optimal?
A company plans to do a house-to-house field survey to find the penetration of water heaters. The required sample size is 500, spread across middle income households
Multistage cluster sampling
Stratified sampling
Quota sampling
Systematic sampling
Convenience sampling
For the following situations, what sampling method is optimal?
An insurance company wants to do a customer satisfaction study over phone with customers who have claimed insurance within the last six months. The required sample size is 450 customers.
Multistage cluster sampling
Stratified sampling
Quota sampling
Systematic sampling
Convenience sampling
For the following situations, what sampling method is optimal?
A biscuits company wants to conduct a small sample study to understand to what extent the main distributors have adopted the company’s new channel management software. The required sample size is 20, and the nature of probing will be in-depth.
Multistage cluster sampling
Stratified sampling
Quota sampling
Systematic sampling
Convenience sampling
Sign in with Google — it is free — to see every question with its answer and explanation, practise it in learning mode, or take it as a timed mock test.
The IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 25 Feb 2024, in the January 2024 term: 25 questions for 50 marks in 120 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Market Research Quiz 1 25 Feb 2024 at a glance |
|---|---|
| Term | January 2024 term |
| Subject | Market Research |
| Course code | BSMS3002 |
| Questions | 25 |
| Marks | 50 |
| Duration | 120 min |
| MCQ | 22 |
| Numerical | 3 |
| Official paper | IIT M DEGREE AN2 EXAM QDB2 25 Feb 2024 |
| Negative marking | No negative marking. |
| Updated |
