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Market Research Quiz 1: 27 October 2024 (September 2024 term)

Question 1

+2 marksOne correct option

For each of the following situations, what sampling method is optimal?
Based on the above data, answer the given subquestions.

A company plans to do a house-to-house field survey to find the penetration of broadband connections. The required sample size is 500, to be done among middle and lower income households

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Question 2

+2 marksOne correct option

For each of the following situations, what sampling method is optimal?
Based on the above data, answer the given subquestions.

An automobile service station brand, present in two cities, wants to do a customer satisfaction study over phone, with a sample size of 3100 customers.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Question 3

+2 marksOne correct option

For each of the following situations, what sampling method is optimal?
Based on the above data, answer the given subquestions.

An FMCG firm wants to interview a sample of retailers to find out why its brand of soap is not doing well. The required sample size is 30, and the nature of probing will be through group discussions.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

37 more questions in this paper

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More on the Market Research Quiz 1 27 Oct 2024 paper

The IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 27 Oct 2024, in the September 2024 term (T3 2024): 40 questions for 50 marks in 120 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.

FeatureMarket Research Quiz 1 27 Oct 2024 at a glance
TermSeptember 2024 term (T3 2024)
SubjectMarket Research
Course codeBSMS3002
Questions40
Marks50
Duration120 min
MCQ40
Official paperIIT M DEGREE AN EXAM QDB2 27 Oct 2024
Negative markingNo negative marking.
Updated

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