Market Research Quiz 1: 16 July 2023 (May 2023 term)

37 more questions in this paper

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1. Q4For each of the given situations in the subquestions , what sampling method is optimal? A…2 marks
2. Q5For each of the given situations in the subquestions , what sampling method is optimal? A…2 marks
3. Q6A manufacturer of moisturizing lotions wants to do a sample survey about the brand standi…2 marks
4. Q7The same company now decides to do an ad recall study among its own customers and decides…2 marks
5. Q8If the company instead decides that the key metric is the percentage of recall, and wants…2 marks
6. Q9Based on the given example , answer the subquestions.\ The family consists of retired Mr.…2 marks
7. Q10Based on the given example , answer the subquestions.\ The family consists of retired Mr.…2 marks
8. Q11A family of three. All three are graduates. Father is a bank officer in middle management…1 mark
9. Q12A couple. Husband is a CA, works as the VP Marketing in an FMCG firm. The wife is also em…1 mark
10. Q13A middle-aged couple with a 22 year daughter who is about to start working in the softwar…1 mark
11. Q14A young couple with a child of 8 years old. Father is a college dropout who runs a garmen…1 mark
12. Q15A family of five. Husband is the bodyguard of a famous film star and Wife does the cookin…1 mark
13. Q16When the researcher is meticulous and hard-working, use of close ended questions is to be…1 mark
14. Q17Open-ended questions are meant to give freedom to the respondent to give their true answe…1 mark
15. Q18Reading the results from scales becomes difficult if there is no access to previous resul…1 mark
16. Q19Unbalanced scales are more likely to force an artificial response than a balanced scale1 mark
17. Q20Providing a mid-point in a scale skews the results towards that mid-point, and should the…1 mark
18. Q21Since nature loves normal distribution, scales are not good when they don’t result in a n…1 mark
19. Q22Since Indians think in their mother tongue, it is helpful to draft the questionnaire in t…1 mark
20. Q23Opinion questions require a lot of effort since they involve scaling whereas behaviour qu…1 mark
21. Q24The scale shown here is a balanced scale since the term “above average” can be interprete…1 mark
22. Q25Using consumer speak is more important than the technically exact marketing term in a que…1 mark
23. Q26Laddering works as well in GDs as in DIs1 mark
24. Q27If we use laddering in DIs, we can identify the most common nodal points in the ladder an…1 mark
25. Q28A moderator must be well travelled all over the country to understand the culture in diff…1 mark
26. Q29When we record a group discussion, we should avoid telling the respondents about it since…1 mark
27. Q30Quali researchers use brand grouping exercises to help identify the dimensions driving br…1 mark
28. Q31Projective techniques are a powerful way to understanding the underlying motivations for …1 mark
29. Q32Qualitative research into motivations make sense only in those categories where the consu…1 mark
30. Q33For a group discussion to give reliable results, it should have atleast 12 respondents1 mark
31. Q34One of the best practices in quali research is to have a panel of respondents ready who a…1 mark
32. Q35Qualitative research generally uses non-probability sampling1 mark
33. Q36Market sizing cannot be done by quali research1 mark
34. Q37Quanti research is the preferred choice when we need to estimate the % who are aware of a…1 mark
35. Q38Any kind of measurement necessarily requires quali research1 mark
36. Q39Quanti research is not very useful for understanding the underlying thought process of co…1 mark
37. Q40Understanding consumer behaviour patterns requires probability sampling1 mark