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BDM End Term: 21 December 2025 (September 2025 term)

Question 1

+1 markOne correct option

A beverage company wants to estimate the annual “Addressable Market” (in ₹) for a new premium coffee brand in India. They purchase a national survey with 10,000 households and the following summary:
● 70% of households consume coffee at least once a week. ● 40% of coffee-drinking households have monthly household income ≥ ₹80,000. ● Among those higher-income coffee-drinking households, the average is: ● 20 cups of coffee per month per household, ● Expected willingness to pay of ₹50 per cup for premium coffee.
Assume this survey is nationally representative of 300 million households in India.
Which is the BEST first step to avoid overestimating the “Addressable Market” for this premium brand?

  1. A

    Multiply 70% of 300M households × 20 cups/month × ₹50 × 12 months.

  2. B

    Multiply 40% of 300M households × 20 cups/month × ₹50 × 12 months.

  3. C

    Multiply 70% × 40% of 300M households × 20 cups/month × ₹50 × 12 months.

  4. D

    Multiply 300M households × 20 cups/month × ₹50 × 12 months.

Question 2

+1 markOne correct option

You are analyzing market share data for the smartphone industry.
● Last year, total market volume was 100 million units; this year it is 105 million units. ● Last year, Company X sold 20 million units; this year its sales volume remained 20 million units.
Which statement best describes Company X’s performance in terms of market share?

  1. A

    Company X has maintained a 20% market share.

  2. B

    Company X has lost market share, from 20% to about 19%.

  3. C

    Company X has grown slower than the overall market and thus must have lower revenue.

  4. D

    Company X has increased its market share in value terms because prices increased YoY.

Question 3

+1 markOne correct option

A business analyst is studying how “Macro-economic indicators” relate to the sales of luxury cars. Over the last 3 recessions:
● Each recession began in Q4 of Year 3, Q2 of Year 7, and Q1 of Year 12 (as dated by the central bank). ● Luxury car sales started declining sharply in Q2 of Year 3, Q4 of Year 6, and Q3 of Year 11. ● Unemployment rates peaked in Q2 of Year 4, Q1 of Year 8, and Q3 of Year 13.
In this context, luxury car sales are best classified as:

  1. A

    A lagging indicator, similar to unemployment.

  2. B

    A coincident indicator, moving at the same time as the recession dates.

  3. C

    A leading indicator, typically declining 2 quarters before an official recession starts.

  4. D

    A noisy indicator, because car sales and recessions don’t show any clear time pattern.

22 more questions in this paper

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More on the BDM End Term 21 Dec 2025 paper

The IIT Madras BS Business Data Management (BDM) End Term paper sat on 21 Dec 2025, in the September 2025 term: 25 questions for 30 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.

FeatureBDM End Term 21 Dec 2025 at a glance
TermSeptember 2025 term
SubjectBusiness Data Management
Course codeBSMS2001
Questions25
Marks30
Duration180 min
MCQ24
Written1
Official paperBusiness Data Management 18 Dec 25
Negative markingNo negative marking.
Updated

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