Business Data Management, End Term

September 2025 term, 21 Dec 2025, Set 1

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Question 1

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A beverage company wants to estimate the annual “Addressable Market” (in ₹) for a new premium coffee brand in India. They purchase a national survey with 10,000 households and the following summary:
● 70% of households consume coffee at least once a week. ● 40% of coffee-drinking households have monthly household income ≥ ₹80,000. ● Among those higher-income coffee-drinking households, the average is: ● 20 cups of coffee per month per household, ● Expected willingness to pay of ₹50 per cup for premium coffee.
Assume this survey is nationally representative of 300 million households in India.
Which is the BEST first step to avoid overestimating the “Addressable Market” for this premium brand?

Select one option

• A.

  Multiply 70% of 300M households × 20 cups/month × ₹50 × 12 months.

• B.

  Multiply 40% of 300M households × 20 cups/month × ₹50 × 12 months.

• C.

  Multiply 70% × 40% of 300M households × 20 cups/month × ₹50 × 12 months.

• D.

  Multiply 300M households × 20 cups/month × ₹50 × 12 months.

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A beverage company wants to estimate the annual “Addressable Market” (in ₹) for a new premium coffee brand in India. They purchase a national survey with 10,000 households and the following summary:\ ● 70% of households consume coffee at least once a week. ● 40% of coffee-drinking households have monthly household income ≥ ₹80,000. ● Among those higher-income coffee-drinking households, the average is: ● 20 cups of coffee per month per household, ● Expected willingness to pay of ₹50 per cup for premium coffee.\ Assume this survey is nationally representative of 300 million households in India.\ Which is the BEST first step to avoid overestimating the “Addressable Market” for this premium brand? You are analyzing market share data for the smartphone industry.\ ● Last year, total market volume was 100 million units; this year it is 105 million units. ● Last year, Company X sold 20 million units; this year its sales volume remained 20 million units.\ Which statement best describes Company X’s performance in terms of market share? A business analyst is studying how “Macro-economic indicators” relate to the sales of luxury cars. Over the last 3 recessions:\ ● Each recession began in Q4 of Year 3, Q2 of Year 7, and Q1 of Year 12 (as dated by the central bank). ● Luxury car sales started declining sharply in Q2 of Year 3, Q4 of Year 6, and Q3 of Year 11. ● Unemployment rates peaked in Q2 of Year 4, Q1 of Year 8, and Q3 of Year 13.\ In this context, luxury car sales are best classified as: